Marketing strategy Essay Example | Topics and Well Written Essays - 250 words

Marketing strategy - Essay Example Pizza Hut follows this strategy: Starting its operations from Kansas, USA and gradually becoming the largest local fast food leaders they entered in Canadian market by opening it first international franchise. Now, Pizza Hut holds the largest number of its pizza chains around the world. To keep their customers knotted with the restaurant, Pizza Hut introduced a variety of different and refined products to satisfy the taste buds of their customers both at local and international level. Pizza Hut guarantees its customer best pizzas in town at competitive prices. Pizza Hut has targeted specifically those customers or the segment of the society those who like to eat out and has a taste for fast foods. Marketing Strategy of Pizza Hut is aimed to target people that fall in the age bracket of 18-55, love to eat out and never hesitate in experimenting something â€Å"new.† Looking at its international marketing strategy, Pizza Hut has entered the international market with touch of local taste mixed with its traditional recipes. Pizza Hut has positioned itself an international and local fast food leader. It offers variety of different fast food items on its menu. Pizza Hut has gained a strong hold in the local market as well. It is known for introducing new products in the market. Pizza Hut always has the advantage of introducing new products in the food industry therefore; Pizza Hut should focus on bringing something innovative in the market on the basis of their customers’ advices and