International marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

International marketing - Essay Example companies, in particular, are increasingly going global to ease competition pressure in the domestic market and to explore new market opportunities for growth. Pig meat is one of the agricultural products that are produced in large quantities in the U.K. Statistics show that the production of pig meat has been increasing every year in the country. Unfortunately, the production appears to outweigh the demand available considering that a section of the U.K. citizens does not eat pork because of cultural issues. Accordingly, the low demand for pig meat has been affecting most farmers negatively because it results in losses for farmers as they are forced to lower their prices because of the low demand. In March 2015, the U.K pig meat production totaled 69,300 tons, accounting for about 5% increase compared to the same March 2014 (Pig World 2015). The high production of pig meat experienced in recent months has resulted in a huge drop in prices. Therefore, the best way to save the U.K. pig farmers is perhaps to look for new market opportunities in the global market where the demand for pig meat is high. China will be the right target market for the U.K. surplus pig meat. This is because of the high demand for pork in China. Studies show that China is the worlds leading consumer of pork, which accounts for more than three-quarter of the meat consumed in the country. Currently, each Chinese consume an average of 84 pounds of pork every year (Hoffman 2014). The high consumption of pork is attributed to the fact that pork is the meat of choice among Chinese people. In fact, pork consumption in China is projected to reach more than 70 million tons by 2017(Larsen 2012). Accordingly, this makes China a lucrative market for expansion for U.K. pig farmers. Considering that China is also the most populous county in the world with more than 1.3 billion people, who eat pork, this is certainly a lucrative pork market that must be exploited by the U.K. pig meat producers who